| Thais definition of culture includes architecture, food, dance, and festivals, but generally excludes religion, which they consider to be separate from culture. Nearly 95% of Thai people practice Theravada Buddhism, so Buddhism obviously has a large influence on Thailand’s culture.
Age, wealth, status and personal and political power mold and define relationships between Thai people. As in most cultures, Thai are expected to respect their elders, but in Thailand it is very common for the “juniors” and “seniors” to have set mutual obligations. For example juniors often ask for money, jobs, or other favors from the seniors, and if a senior refuses they risk losing face. Also, because of the strong Buddhist influences monks are highly respected, which overrides the usual “respect of elders” and “roles by status” beliefs in Thailand.
With the special respect of monks come interesting Thai Customs regarding monks. For example monks are not allowed to have any physical contact with women and in turn women go out of their way to avoid being put in a situation where they could accidentally come into physical contact with a monk. Inside of temples monks sit on a raised platform, so that their heads, even when bowed, are above the heads of others in the temple, who are also bowing, to show their high societal status.
Understanding and trying to adapt to Thai culture can help foreigners greatly as Thai usually assume foreigners know nothing about their country and culture. Therefore when someone shows interest in their lifestyles they are quick to befriend them and show great gratitude. Thais are fairly tolerant of most kinds of behavior from foreigners, but as Thais treat monarchy and religion very delicately it is recommended to pay close attention to how Thais react in situations and to follow suit.
One custom to make sure to do is standing during the daily broadcasts, 8am and 6pm, of the Thai National Anthem. Some other customs and social norms include; not touching someone on their head or placing one’s feet above the head of another, and not stepping on a Thai coin, that displays the king’s head. Those are all considered to be rude and disrespectful. Although Thailand seems to have several strict and perhaps rigid customs they are still fun-loving people.
Sànùk, which means ‘fun’, is something Thai put much emphasis on. Even when working jokes, insults, songs and flirtation will be shared among coworkers, to help create a fun and enjoyable atmosphere. The well-known “Thai smile” may be a direct effect of Sànùk.
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